members-only post 12 min read

Commitment & Consistency: Why We Honor Our Commitments (For Better or Worse)

One tiny yes can snowball into big obligations—because we strive to act consistent with our past choices. Here’s how commitments rewrite our self-image, how marketers exploit that, and simple scripts to use consistency for good (and spot the trap).
Commitment & Consistency: Why We Honor Our Commitments (For Better or Worse)
Photo by the author: Influence: The Psychologo of Persuasion by Robert B. Cialdini, PH.D.
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