members-only post 8 min read

Unity: United We Click

We trust “one of us” faster than a stranger. That’s Unity: shared identity that turbocharges influence—for good or ill. Here’s how it works, where it crosses lines, and simple ways to build real “we” without turning it into “us vs. them.”
Unity: United We Click
Photo by the author: Influence: The Psychologo of Persuasion by Robert B. Cialdini, PH.D.
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