Reciprocation: The Secret Power Behind Human Obligations
How the Give-and-Take Principle Shapes Our Choices (and How to Recognize When It’s Being Used Against Us)
Levers of Influence: How We Decide Without Deciding
The moment we believe we are firmly in charge, subtle triggers begin shaping our thoughts and actions. We can be nudged by price tags, gentle language, or signals of authority. Cialdini calls these levers of influence. They often steer us before we even realize it.