Liking: Why Affection Shapes Our Choices
You have said yes because you liked who asked. You bought an overpriced chocolate bar or scented candle with a smile and a ‘no trouble at all.’ That pull beyond the product is the power of liking. It feels good, but Cialdini shows how it can be engineered.
Reciprocation: The Secret Power Behind Human Obligations
How the Give-and-Take Principle Shapes Our Choices (and How to Recognize When It’s Being Used Against Us)
Levers of Influence: How We Decide Without Deciding
The moment we believe we are firmly in charge, subtle triggers begin shaping our thoughts and actions. We can be nudged by price tags, gentle language, or signals of authority. Cialdini calls these levers of influence. They often steer us before we even realize it.
Beyond the Spotlight. Finding Strength When You’re Not the Favorite
You’ve felt overlooked even when you worked hard. As an introvert, praise often went to extroverted peers while your work stayed quiet. That sting is valid. But not being the favorite can also become your edge—the space to reflect, grow quietly, and discover your own strengths.
