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Scarcity: The Rule of the Few

When access shrinks, desire swells. We chase the last house, the final ticket, the cookie from the near empty jar. Scarcity makes ordinary things glow and blurs judgment. Pause and ask: do I want the thing, or only the thrill of almost losing it?
Scarcity: The Rule of the Few
Photo of Influence: The Psychology of Persuasion by Robert B. Cialdini — captured by the author.
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