members-only post 11 min read

Liking: Why Affection Shapes Our Choices

You have said yes because you liked who asked. You bought an overpriced chocolate bar or scented candle with a smile and a ‘no trouble at all.’ That pull beyond the product is the power of liking. It feels good, but Cialdini shows how it can be engineered.
Liking: Why Affection Shapes Our Choices
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